JD 1P TV 6์›” 1~28์ผ ์‹ค์  ํ†ต๊ณ„

RAW DATA : JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | ๊ธฐ๊ฐ„: 2026๋…„ 6์›” 1~28์ผ

๊ธฐ์ค€: GMV(Qty), Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€

Created by BI Team
26๋…„ 6์›” ์‹ค็ธพ (6.1~6.28)
1,641
GMV (Qty)
vs Y25ๅŒๆœŸ +22.7%
26๋…„ 6์›” GMV (6.1~6.28)
17,875,526
RMB
vs Y25ๅŒๆœŸ +65.9%
26๋…„ 6์›” UV (6.1~6.28)
298,270
Unique Visitor
vs Y25ๅŒๆœŸ +68.7%
26๋…„ 6์›” CVR (6.1~6.28)
0.50%
์ „ํ™˜์œจ
vs Y25ๅŒๆœŸ -29.6%
6์›” ๋ชฉํ‘œ ๋Œ€๋น„ ์‹ค์  6์›” (6.1~6.28)
68.4%
1,641๋Œ€ 68.4% / 2,400๋Œ€
KPI: 2,400๋Œ€ (6์›”)
๋‹ฌ์„ฑ: 1,641๋Œ€
์ง„๋„: 68.4%
Q2 ๋ชฉํ‘œ ์ง„์ฒ™ Q2 Total
92.5%
(4,624๋Œ€ / 5,000๋Œ€)
4์›” 1,340๋Œ€
5์›” 1,643๋Œ€
6์›” 1,641๋Œ€
Q2 ํ•ฉ๊ณ„ 5,000๋Œ€

26ๅนด Line-up ์‹ค์  ํ˜„ํ™ฉ

SPEC Series Model 6์›” 6.1~6.28 4์›” 5์›” 6์›” Q2
Y25 Y26 G/R Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„
GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI %
premium OLEDG97G0000.00%006,4080.00%-0000.0%0000.0%0000.0%0000.0%
83G0000.00%179,3996,1490.02%-0000.0%0000.0%0100.0%0100.0%
77G5191,3798,0990.06%11367,7159,0310.12%+92.1%0700.0%0600.0%51100.0%52400.0%
65G15290,9448,0880.19%601,135,95017,7890.33%+290.4%43200.0%155400.0%155800.0%3414400.0%
55G2142,471,27966,4520.32%2412,811,52177,3400.31%+13.8%1615000.0%13031800.0%21623700.0%36270500.0%
48G0000.00%5744,684,741175,0720.33%-046500.0%062200.0%055800.0%01,64500.0%
OLED evoC83C7182,4696,6800.10%531,580,27317,6870.30%+766.1%0400.0%66200.0%74900.0%1311500.0%
77C43788,10418,7030.23%1342,794,68469,9680.19%+254.6%108900.0%6215200.0%4513000.0%11737100.0%
65C46615,60413,1680.35%21322,8088,3240.24%-47.6%21400.0%36800.0%492000.0%874200.0%
55C72612,56715,6310.46%1131,024,14832,8540.34%+67.2%123500.0%948100.0%7410500.0%18022100.0%
48C100710,18919,1600.52%46355,88520,5230.22%-49.9%77600.0%1332100.0%1054500.0%3157200.0%
42C7794,521,898165,5810.47%2951,789,11386,1460.33%-60.4%24851200.0%55726200.0%79027800.0%1,5951,05200.0%
OLEDB83B0000.00%371,4074,3610.07%-0400.0%0100.0%0300.0%0800.0%
77B002,8670.00%228,6775,3500.04%-1200.0%2600.0%0100.0%3900.0%
65B19,7601,6920.06%112,5994,5770.02%+29.1%1000.0%0400.0%1100.0%2500.0%
55B007430.00%537,4335,7940.09%-0900.0%0200.0%1300.0%11400.0%
48B1061,2656,6320.12%212,5883,5220.06%-79.5%2000.0%19000.0%11100.0%32100.0%
MRGBMRGB100MRGB960000.00%004,6720.00%-0000.0%0000.0%0000.0%0000.0%
86MRGB950000.00%002,5800.00%-0000.0%0000.0%0000.0%0000.0%
86MRGB860000.00%342,4261,6740.18%-0000.0%0000.0%0200.0%0200.0%
75MRGB860000.00%549,8651,6620.30%-0000.0%0000.0%0400.0%0400.0%
65MRGB860000.00%16116,3325,5340.29%-0000.0%0000.0%01500.0%01500.0%
QNED evoQNED85/86100QNED85/86001,6950.00%7170,3515,5810.13%-0200.0%0000.0%0600.0%0800.0%
86QNED85/86333,6011,5800.19%10120,1334,8970.20%+257.5%4100.0%11600.0%31000.0%181700.0%
75QNED85/8618145,3878,4410.21%13111,1835,3270.24%-23.5%1300.0%121900.0%211300.0%343500.0%
65QNED85/8624139,3006,1340.39%25156,2968,7230.29%+12.2%12500.0%391900.0%262200.0%774600.0%
QNED8285QNED820000.00%0000.00%-00000000
75QNED820000.00%0000.00%-0000.0%0000.0%0000.0%0000.0%
65QNED820000.00%0000.00%-0000.0%0000.0%0000.0%0000.0%
Others002,5790.00%00730.00%-1000.0%1000.0%0000.0%2000.0%
TTLTTL1,33710,773,753176,8570.71%1,64117,875,526298,2700.50%+65.9%3911,3401,100121.8%1,1171,6431,500109.5%1,3691,6412,40068.4%2,8774,6245,00092.5%
์Šค์™€์ดํ”„ํ•˜์—ฌ ์ „์ฒด ๋ฐ์ดํ„ฐ ํ™•์ธ (5์›”/6์›”/Q2)

Q2 ์›”๋ณ„ ๋ช…์„ธ

4์›” Y25 ์‹ค์ 391๋Œ€
4์›” 26 ์‹ค์ 1,340๋Œ€
5์›” Y25 ์‹ค์ 1,117๋Œ€
5์›” 26 ์‹ค์ 1,643๋Œ€
6์›” Y25 ์‹ค์ 1,369๋Œ€
6์›” 26 ์‹ค์ 1,641๋Œ€
Q2 Y25 ํ•ฉ๊ณ„2,877๋Œ€
Q2 26 ์‹ค์ 4,624๋Œ€
Q2 26 ๋ชฉํ‘œ5,000๋Œ€
โ–ฒ CVR ๋†’์€ ์ œํ’ˆ
  • 55CCVR: 0.34% (-26%) | UV: 32,854 (Y25: 15,631, +110%) | ์‹ค์ : 113๋Œ€
  • 42CCVR: 0.33% (-28%) | UV: 86,146 (Y25: 165,581, -48%) | ์‹ค์ : 295๋Œ€
  • 65GCVR: 0.33% (+79%) | UV: 17,789 (Y25: 8,088, +120%) | ์‹ค์ : 60๋Œ€
  • 48GCVR: 0.33% (NEW) | UV: 175,072 (Y25: 0, NEW) | ์‹ค์ : 574๋Œ€
  • 55GCVR: 0.31% (-3%) | UV: 77,340 (Y25: 66,452, +16%) | ์‹ค์ : 241๋Œ€
โ–ผ CVR ๋‚ฎ์€/0% ์ œํ’ˆ
  • 97GCVR: 0.00% (NEW) | UV: 6,408 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 83GCVR: 0.02% (NEW) | UV: 6,149 (Y25: 0, NEW) | ์‹ค์ : 1๋Œ€
  • 55BCVR: 0.09% (NEW) | UV: 5,794 (Y25: 0, NEW) | ์‹ค์ : 5๋Œ€
Improvement | ๋งค์ถœ ํ–ฅ์ƒ ์ œ์•ˆ
  • P1[6์›” KPI ๋ฏธ๋‹ฌ ๊ธด๊ธ‰] ์ง„๋„ 68.4% (1,641๋Œ€/2,400๋Œ€) โ€” ์ž”์—ฌ 759๋Œ€, ์ž”์—ฌ 2์ผ๋‚ด ์ผํ‰๊ท  379๋Œ€ ํ•„์š”
    6์›” 1~28์ผ 1,641๋Œ€ ๋‹ฌ์„ฑ, Y25 ๋™๊ธฐ(1,369๋Œ€) ๋Œ€๋น„ +22.7%. Q2 ๋ˆ„์  4,624๋Œ€/5,000๋Œ€(92.5%). 6์›” ์ž”์—ฌ 2์ผ๊ฐ„ 759๋Œ€ ํ•„์š” (์ผํ‰๊ท  379๋Œ€). ์กฐ์น˜: (1) ์ƒ์œ„ Hero SKU(48G, 574๋Œ€) ์ง‘์ค‘ ๋…ธ์ถœ (2) ๋ผ์ด๋ธŒ์ปค๋จธ์Šค ๋งˆ์ง€๋ง‰ ์ฃผ๋ง ์ง‘์ค‘ ํŽธ์„ฑ (3) 65Gยท83C ํ•œ์ • ํŠน๊ฐ€๋กœ ์ „ํ™˜์œจ ๊ฐœ์„ .
  • P2[์‹œ๋ฆฌ์ฆˆ Mix ์ง„๋‹จ] G 54% vs C 40% โ€” Top3(48G, 42C, 55G)๊ฐ€ ์ „์ฒด 67.6% ์ ์œ 
    G์‹œ๋ฆฌ์ฆˆ 887๋Œ€(54%), C 662๋Œ€(40%). Top3 ๋ชจ๋ธ 48G(574๋Œ€)ยท42C(295๋Œ€)ยท55G(241๋Œ€). ์กฐ์น˜: (1) Hero SKU ์žฌ๊ณ /๊ฐ€๊ฒฉ ๋ฆฌ์Šคํฌ ์„ ์ œ์  ํ™•์ธ (2) C์‹œ๋ฆฌ์ฆˆ ํšŒ๋ณต๋ ฅ ๋ชจ๋‹ˆํ„ฐ๋ง (3) B์‹œ๋ฆฌ์ฆˆ ์ธก๋ฉด์ง€์› ํ™•๋Œ€.
  • P3[์ €CVR ์ „ํ™˜์œจ ๊ฐœ์„ ] 97G(6,408UVยท0๋Œ€)ยท83G(6,149UVยท1๋Œ€)ยท55B(5,794UVยท5๋Œ€) UV ์œ ์ž… ๋Œ€๋น„ ํŒ๋งค ๋ถ€์ง„
    CVR ์ƒ์œ„: 55C(0.34%), 42C(0.33%). ํ•˜์œ„ ์ €์ „ํ™˜ ๋ชจ๋ธ์€ ์ƒ์„ธํŽ˜์ด์ง€ ์ตœ์ ํ™”ยท๊ฐ€๊ฒฉ ์กฐ์ • ๊ฒ€ํ† . Top5์— ํฌํ•จ๋œ ๊ณ CVR ๋ชจ๋ธ์€ Q3 ์ „๋žต์  ์ง‘์ค‘ ์ง€์› ์ค€๋น„.

๊ธฐ์ค€: GMV(Qty) | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€ | ๋ฐ์ดํ„ฐ ์ถœ์ฒ˜: JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | Created by BI Team