JD 1P TV 6์›” 1~30์ผ ์‹ค์  ํ†ต๊ณ„

RAW DATA : JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | ๊ธฐ๊ฐ„: 2026๋…„ 6์›” 1~30์ผ

๊ธฐ์ค€: GMV(Qty), Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€

Created by BI Team
26๋…„ 6์›” ์‹ค็ธพ (6.1~6.30)
1,714
GMV (Qty)
vs Y25ๅŒๆœŸ +25.2%
26๋…„ 6์›” GMV (6.1~6.30)
18,633,794
RMB
vs Y25ๅŒๆœŸ +68.8%
26๋…„ 6์›” UV (6.1~6.30)
307,293
Unique Visitor
vs Y25ๅŒๆœŸ +68.7%
26๋…„ 6์›” CVR (6.1~6.30)
0.50%
์ „ํ™˜์œจ
vs Y25ๅŒๆœŸ -29.6%
6์›” ๋ชฉํ‘œ ๋Œ€๋น„ ์‹ค์  6์›” (6.1~6.30)
71.4%
1,714๋Œ€ 71.4% / 2,400๋Œ€
KPI: 2,400๋Œ€ (6์›”)
๋‹ฌ์„ฑ: 1,714๋Œ€
์ง„๋„: 71.4%
Q2 ๋ชฉํ‘œ ์ง„์ฒ™ Q2 Total
93.9%
(4,697๋Œ€ / 5,000๋Œ€)
4์›” 1,340๋Œ€
5์›” 1,643๋Œ€
6์›” 1,714๋Œ€
Q2 ํ•ฉ๊ณ„ 5,000๋Œ€

26ๅนด Line-up ์‹ค์  ํ˜„ํ™ฉ

SPEC Series Model 6์›” 6.1~6.30 4์›” 5์›” 6์›” Q2
Y25 Y26 G/R Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„
GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI % GMV(Qty) GMV(Qty) KPI %
premium OLEDG97G0000.00%007,0550.00%-0000.0%0000.0%0000.0%0000.0%
83G0000.00%179,3996,5050.02%-0000.0%0000.0%0100.0%0100.0%
77G5191,3798,4180.06%11367,7159,4290.12%+92.1%0700.0%0600.0%51100.0%52400.0%
65G15290,9448,4680.18%631,195,10318,4560.34%+310.8%43200.0%155400.0%155800.0%3414400.0%
55G2162,496,80367,8390.32%2462,871,85280,9240.30%+15.0%1615000.0%13031800.0%21623700.0%36270500.0%
48G0000.00%6104,978,408179,1930.34%-046500.0%062200.0%055800.0%01,64500.0%
OLED evoC83C7182,4697,1630.10%541,611,33218,2810.30%+783.1%0400.0%66200.0%74900.0%1311500.0%
77C45820,35219,1580.23%1392,899,30674,0990.19%+253.4%108900.0%6215200.0%4513000.0%11737100.0%
65C49656,59013,7610.36%21322,8088,7710.23%-50.8%21400.0%36800.0%492000.0%874200.0%
55C74628,69516,0460.46%1191,078,75934,0370.35%+71.6%123500.0%948100.0%7410500.0%18022100.0%
48C105747,89820,0590.52%47363,85221,2640.22%-51.4%77600.0%1332100.0%1054500.0%3157200.0%
42C7904,586,598171,2220.46%3031,837,56390,4610.33%-59.9%24851200.0%55726200.0%79027800.0%1,5951,05200.0%
OLEDB83B0000.00%371,4074,7640.06%-0400.0%0100.0%0300.0%0800.0%
77B003,0170.00%228,6775,5240.04%-1200.0%2600.0%0100.0%3900.0%
65B19,7601,7660.06%112,5994,6990.02%+29.1%1000.0%0400.0%1100.0%2500.0%
55B17,1118430.12%644,7036,0680.10%+528.6%0900.0%0200.0%1300.0%11400.0%
48B1167,3396,8220.13%318,8623,6550.08%-72.0%2000.0%19000.0%11100.0%32100.0%
MRGBMRGB100MRGB960000.00%004,9420.00%-0000.0%0000.0%0000.0%0000.0%
86MRGB950000.00%135,8552,7470.04%-0000.0%0000.0%0000.0%0000.0%
86MRGB860000.00%342,4261,7760.17%-0000.0%0000.0%0200.0%0200.0%
75MRGB860000.00%549,8651,7740.28%-0000.0%0000.0%0400.0%0400.0%
65MRGB860000.00%16116,3325,8340.27%-0000.0%0000.0%01500.0%01500.0%
QNED evoQNED85/86100QNED85/86001,8790.00%7170,3515,8130.12%-0200.0%0000.0%0600.0%0800.0%
86QNED85/86333,6011,6610.18%12145,0685,1680.23%+331.7%4100.0%11600.0%31000.0%181700.0%
75QNED85/8621167,5818,7550.24%15128,9835,6640.26%-23.0%1300.0%121900.0%211300.0%343500.0%
65QNED85/8626151,2726,4050.41%26162,5709,3020.28%+7.5%12500.0%391900.0%262200.0%774600.0%
QNED8285QNED820000.00%0000.00%-00000000
75QNED820000.00%0000.00%-0000.0%0000.0%0000.0%0000.0%
65QNED820000.00%0000.00%-0000.0%0000.0%0000.0%0000.0%
Others002,7460.00%00760.00%-1000.0%1000.0%0000.0%2000.0%
TTLTTL1,36911,038,399182,1980.71%1,71418,633,794307,2930.50%+68.8%3911,3401,100121.8%1,1171,6431,500109.5%1,3691,7142,40071.4%2,8774,6975,00093.9%
์Šค์™€์ดํ”„ํ•˜์—ฌ ์ „์ฒด ๋ฐ์ดํ„ฐ ํ™•์ธ (5์›”/6์›”/Q2)

Q2 ์›”๋ณ„ ๋ช…์„ธ

4์›” Y25 ์‹ค์ 391๋Œ€
4์›” 26 ์‹ค์ 1,340๋Œ€
5์›” Y25 ์‹ค์ 1,117๋Œ€
5์›” 26 ์‹ค์ 1,643๋Œ€
6์›” Y25 ์‹ค์ 1,369๋Œ€
6์›” 26 ์‹ค์ 1,714๋Œ€
Q2 Y25 ํ•ฉ๊ณ„2,877๋Œ€
Q2 26 ์‹ค์ 4,697๋Œ€
Q2 26 ๋ชฉํ‘œ5,000๋Œ€
โ–ฒ CVR ๋†’์€ ์ œํ’ˆ
  • 55CCVR: 0.35% (-25%) | UV: 34,037 (Y25: 16,046, +112%) | ์‹ค์ : 119๋Œ€
  • 48GCVR: 0.34% (NEW) | UV: 179,193 (Y25: 0, NEW) | ์‹ค์ : 610๋Œ€
  • 65GCVR: 0.34% (+90%) | UV: 18,456 (Y25: 8,468, +118%) | ์‹ค์ : 63๋Œ€
  • 42CCVR: 0.33% (-29%) | UV: 90,461 (Y25: 171,222, -47%) | ์‹ค์ : 303๋Œ€
  • 55GCVR: 0.30% (-5%) | UV: 80,924 (Y25: 67,839, +19%) | ์‹ค์ : 246๋Œ€
โ–ผ CVR ๋‚ฎ์€/0% ์ œํ’ˆ
  • 97GCVR: 0.00% (NEW) | UV: 7,055 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 83GCVR: 0.02% (NEW) | UV: 6,505 (Y25: 0, NEW) | ์‹ค์ : 1๋Œ€
  • 55BCVR: 0.10% (-17%) | UV: 6,068 (Y25: 843, +620%) | ์‹ค์ : 6๋Œ€
Improvement | ๋งค์ถœ ํ–ฅ์ƒ ์ œ์•ˆ
  • P1[6์›” KPI ๋ฏธ๋‹ฌ ๊ธด๊ธ‰] ์ง„๋„ 71.4% (1,714๋Œ€/2,400๋Œ€) โ€” ์ž”์—ฌ 686๋Œ€, 6์›” ์ข…๋ฃŒ
    6์›” 1~30์ผ 1,714๋Œ€ ๋‹ฌ์„ฑ, Y25 ๋™๊ธฐ(1,369๋Œ€) ๋Œ€๋น„ +25.2%. Q2 ๋ˆ„์  4,697๋Œ€/5,000๋Œ€(93.9%). 6์›” KPI 2,400๋Œ€ ๋Œ€๋น„ 71.4% ๋‹ฌ์„ฑ, 686๋Œ€ ๋ฏธ๋‹ฌ. ์กฐ์น˜: (1) 6์›” ๋ฏธ๋‹ฌ ์›์ธ ๋ถ„์„ (์‹œ๋ฆฌ์ฆˆ๋ณ„ยท๊ฐ€๊ฒฉ๋Œ€๋ณ„ ๋ถ€์ง„) (2) 7์›” ์ „๋žต ์ˆ˜๋ฆฝ์‹œ 6์›” ๋ฏธ๋‹ฌ๋ถ„ ๋ฐ˜์˜ (3) 48Gยท42C Hero SKU ํ•˜๋ฐ˜๊ธฐ ์ „๋žต ์žฌ์ˆ˜๋ฆฝ.
  • P2[์‹œ๋ฆฌ์ฆˆ Mix ์ง„๋‹จ] G 54% vs C 40% โ€” Top3(48G, 42C, 55G)๊ฐ€ ์ „์ฒด 67.6% ์ ์œ 
    G์‹œ๋ฆฌ์ฆˆ 931๋Œ€(54%), C 683๋Œ€(40%). Top3 ๋ชจ๋ธ 48G(610๋Œ€)ยท42C(303๋Œ€)ยท55G(246๋Œ€). ์กฐ์น˜: (1) Hero SKU ์žฌ๊ณ /๊ฐ€๊ฒฉ ๋ฆฌ์Šคํฌ ์„ ์ œ์  ํ™•์ธ (2) C์‹œ๋ฆฌ์ฆˆ ํšŒ๋ณต๋ ฅ ๋ชจ๋‹ˆํ„ฐ๋ง (3) B์‹œ๋ฆฌ์ฆˆ ์ธก๋ฉด์ง€์› ํ™•๋Œ€.
  • P3[์ €CVR ์ „ํ™˜์œจ ๊ฐœ์„ ] 97G(7,055UVยท0๋Œ€)ยท83G(6,505UVยท1๋Œ€)ยท55B(6,068UVยท6๋Œ€) UV ์œ ์ž… ๋Œ€๋น„ ํŒ๋งค ๋ถ€์ง„
    CVR ์ƒ์œ„: 55C(0.35%), 48G(0.34%). ํ•˜์œ„ ์ €์ „ํ™˜ ๋ชจ๋ธ์€ ์ƒ์„ธํŽ˜์ด์ง€ ์ตœ์ ํ™”ยท๊ฐ€๊ฒฉ ์กฐ์ • ๊ฒ€ํ† . Top5์— ํฌํ•จ๋œ ๊ณ CVR ๋ชจ๋ธ์€ Q3 ์ „๋žต์  ์ง‘์ค‘ ์ง€์› ์ค€๋น„.

๊ธฐ์ค€: GMV(Qty) | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€ | ๋ฐ์ดํ„ฐ ์ถœ์ฒ˜: JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | Created by BI Team