JD 1P TV 7์›” 1~9์ผ ์‹ค์  ํ†ต๊ณ„

RAW DATA : JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | ๊ธฐ๊ฐ„: 2026๋…„ 7์›” 1~9์ผ

๊ธฐ์ค€: ์›”๋ณ„ ๋ชฉํ‘œ GMV(Amt) | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€

Created by BI Team
26๋…„ 7์›” ์‹ค็ธพ (7.1~7.9)
225
GMV (Qty)
vs Y25ๅŒๆœŸ +235.8%
26๋…„ 7์›” GMV (7.1~7.9)
2,195,973
RMB
vs Y25ๅŒๆœŸ +292.1%
26๋…„ 7์›” UV (7.1~7.9)
41,416
Unique Visitor
vs Y25ๅŒๆœŸ +36.7%
26๋…„ 7์›” CVR (7.1~7.9)
0.52%
์ „ํ™˜์œจ
vs Y25ๅŒๆœŸ +147.6%
7์›” ๋ชฉํ‘œ ๋Œ€๋น„ ์‹ค์  (GMV) 7์›” (7.1~7.9)
30.5%
2,195,973 RMB 30.5% / 7,200,000 RMB
KPI: 7,200,000 RMB (7์›”, ์‹คํŒ๋งค๋ชฉํ‘œ 50% ๊ธฐ์ค€)
๋‹ฌ์„ฑ: 2,195,973 RMB
์ง„๋„: 30.5%
Q3 ๋ชฉํ‘œ ์ง„์ฒ™ Q3 (7์›”๋งŒ ์ง‘๊ณ„)
2196 KRMB
Q3 ๋ˆ„์  (KRMB) ยท ๋ชฉํ‘œ ๋ฏธ์ •
7์›” 7200 KRMB
8์›” ๋ฏธ์ •
9์›” ๋ฏธ์ •
Q3 ๋ˆ„์  ๋ฏธ์ •

26ๅนด Line-up ์‹ค์  ํ˜„ํ™ฉ

SPEC Series Model 7์›” 7.1~7.9 7์›” 8์›” 9์›” Q3
Y25 Y26 G/R Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„
GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Amt) UV CVR GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI %
premium OLEDG97G0000.00%008880.00%-00000000
83G0000.00%009180.00%-00000000
77G137,9921,7830.06%001,3570.00%-100.0%76,391075,8940142,8660295,1510
65G121,2142,3520.04%7132,4912,2860.31%+524.5%21,214132,491490,5910251,3340763,139132,491
55G112,8368,0770.01%34414,81013,6320.24%+3131.6%298,866414,810675,7480483,00001,457,614414,810
48G0000.00%61498,76613,9010.44%-0498,766003,923,46003,923,460498,766
OLED evoC83C001,8010.00%131,3731,6540.06%-26,79931,373207,9570188,6210423,37731,373
77C231,1362,7600.07%14294,48513,3850.10%+845.8%154,481294,485526,1220161,7900842,393294,485
65C222,1982,7520.07%230,9361,3770.15%+39.4%119,16830,936385,3930106,5370611,09830,936
55C436,2431,5980.25%21191,9103,2870.64%+429.5%134,968191,910192,7890254,2180581,975191,910
48C323,7983,6810.08%861,1082,3820.34%+156.8%370,60461,108543,970087,54701,002,12161,108
42C44277,97323,2800.19%47284,51116,2170.28%+2.4%1,892,627284,5111,508,3840767,12304,168,134284,511
OLEDB83B0000.00%005900.00%-000043,910043,9100
77B114,4358570.12%117,4994050.25%+21.2%44,36417,49989,392022,1090155,86517,499
65B004000.00%335,9493690.81%-035,94968,68107,469076,15035,949
55B323,8711,2310.24%17,2999040.11%-69.4%57,2347,29948,414095,1700200,8187,299
48B211,4241,3010.15%003660.00%-100.0%74,397030,922068,6140173,9330
MRGBMRGB100MRGB960000.00%006560.00%-00000000
86MRGB950000.00%007960.00%-00000000
86MRGB860000.00%004610.00%-00000000
75MRGB860000.00%18,5513680.27%-08,551000008,551
65MRGB860000.00%322,4271,0840.28%-022,4270000022,427
QNED evoQNED85/86100QNED85/86132,1994450.22%008170.00%-100.0%65,066000152,5030217,5690
86QNED85/86001660.00%445,1559330.43%-045,15523,551027,683051,23445,155
75QNED85/8618,3491,1170.09%543,3451,1290.44%+419.2%16,84843,34572,956054,8700144,67443,345
65QNED85/8616,3226000.17%1275,3562,1800.55%+1092.0%37,93675,35671,564073,0800182,58075,356
QNED8285QNED820000.00%0000.00%-00000000
75QNED820000.00%0000.00%-00000000
65QNED820000.00%0000.00%-00000000
Others007420.00%00120.00%-10,059018,02600028,0850
TTLTTL67559,99030,3030.21%2252,195,97341,4160.52%+292.1%3,401,0222,195,9737,200,00030.5%5,030,35406,911,904015,343,2802,195,973
์Šค์™€์ดํ”„ํ•˜์—ฌ ์ „์ฒด ๋ฐ์ดํ„ฐ ํ™•์ธ (7์›”/8์›”/9์›”/Q3)

Q3 ์›”๋ณ„ ๋ช…์„ธ

7์›” Y25 ์‹ค์ 67๋Œ€
7์›” 26 ์‹ค์ 225๋Œ€
8์›” 26 ์‹ค์ ๋ฏธ์ •
9์›” 26 ์‹ค์ ๋ฏธ์ •
Q3 ๋ˆ„์  ์‹ค์ (GMV)2196 KRMB
7์›” GMV ๋ชฉํ‘œ7,200,000 RMB
7์›” GMV ์‹ค์ 2,195,973 RMB
โ–ฒ CVR ๋†’์€ ์ œํ’ˆ
  • 65BCVR: 0.81% (NEW) | UV: 369 (Y25: 400, (-8%)) | ์‹ค์ : 3๋Œ€
  • 55CCVR: 0.64% (+155%) | UV: 3,287 (Y25: 1,598, (+106%)) | ์‹ค์ : 21๋Œ€
  • 65QNED85/86CVR: 0.55% (+230%) | UV: 2,180 (Y25: 600, (+263%)) | ์‹ค์ : 12๋Œ€
  • 75QNED85/86CVR: 0.44% (+395%) | UV: 1,129 (Y25: 1,117, (+1%)) | ์‹ค์ : 5๋Œ€
  • 48GCVR: 0.44% (NEW) | UV: 13,901 (Y25: 0, NEW) | ์‹ค์ : 61๋Œ€
โ–ผ CVR ๋‚ฎ์€/0% ์ œํ’ˆ
  • 97GCVR: 0.00% (NEW) | UV: 888 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 83GCVR: 0.00% (NEW) | UV: 918 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 77GCVR: 0.00% (-100%) | UV: 1,357 (Y25: 1,783, (-24%)) | ์‹ค์ : 0๋Œ€
Improvement | ๋งค์ถœ ํ–ฅ์ƒ ์ œ์•ˆ
  • P1[7์›” GMV ๋ชฉํ‘œ ์ง„๋„ 30.5%] ์‹ค์  2,195,973 / ๋ชฉํ‘œ 7,200,000 RMB โ€” ์ž”์—ฌ 5,004,027 RMB, 8ยท9์›” ๋ชฉํ‘œ ๋ฏธ์ •
    7.1~7.9 GMV ์‹ค์  2,195,973 RMB๋กœ 7์›” ๋ชฉํ‘œ(7,200,000 RMB) ๋Œ€๋น„ 30.5% ๋‹ฌ์„ฑ, ์ž”์—ฌ 5,004,027 RMB. Y25 ๋™๊ธฐ(559,990 RMB) ๋Œ€๋น„ +292.1%. โ€ป 8์›”ยท9์›”ยทQ3 GMV ๋ชฉํ‘œ๋Š” ์•„์ง ๋ฏธ๋ฐฐ์ •. ์กฐ์น˜: (1) ์ž”์—ฌ๋ถ„ ๋‹ฌ์„ฑ์„ ์œ„ํ•œ ์žฌ๊ณ ยท๋ฌผ๋ฅ˜ ์„ ์ œ ํ™•๋ณด (2) 8ยท9์›” ๋ชฉํ‘œ ์กฐ๊ธฐ ๋ฐฐ์ • ์š”์ฒญ (3) 7์›” GMV ๊ฒฌ์ธ SKU(48Gยท55Gยท77C) ํ•˜๋ฐ˜๊ธฐ ์ง‘์ค‘.
  • P2[์‹œ๋ฆฌ์ฆˆ Mix] G 102๋Œ€ vs C 93๋Œ€ โ€” Top ๋ชจ๋ธ 48G 61๋Œ€(27% ์ ์œ )
    G์‹œ๋ฆฌ์ฆˆ 102๋Œ€, C 93๋Œ€, QNED 21๋Œ€. Top ๋ชจ๋ธ 48G(61๋Œ€)๊ฐ€ ์ „์ฒด ์ˆ˜๋Ÿ‰(225๋Œ€)์˜ 27% ์ ์œ . ์กฐ์น˜: (1) Hero SKU ์žฌ๊ณ /๊ฐ€๊ฒฉ ๋ฆฌ์Šคํฌ ์„ ์ œ ํ™•์ธ (2) C์‹œ๋ฆฌ์ฆˆ ํšŒ๋ณต๋ ฅ ๋ชจ๋‹ˆํ„ฐ๋ง (3) QNED ์‹ ๊ทœ ๋ผ์ธ์—… ํŒ์ด‰.
  • P3[์ €CVR ๊ณ UV ๊ฐœ์„ ] 97G(0.00%ยท888UV)ยท83G(0.00%ยท918UV) UV ๋Œ€๋น„ ์ „ํ™˜ ๋ถ€์ง„
    CVR ์ƒ์œ„: 65B(0.81%)ยท55C(0.64%). ์ €์ „ํ™˜ ๊ณ UV ๋ชจ๋ธ์€ ์ƒ์„ธํŽ˜์ด์ง€ ์ตœ์ ํ™”ยท๊ฐ€๊ฒฉ ์กฐ์ • ๊ฒ€ํ† . Top CVR ๋ชจ๋ธ์€ Q3 ์ „๋žต์  ์ง‘์ค‘ ์ง€์›.

๊ธฐ์ค€: GMV(Amt) RMB | ์›”๋ณ„ ๋ชฉํ‘œ๋Š” GMV ๊ธฐ์ค€ | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€ | ๋ฐ์ดํ„ฐ ์ถœ์ฒ˜: JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | Created by BI Team