JD 1P TV 7์›” 1~12์ผ ์‹ค์  ํ†ต๊ณ„

RAW DATA : JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | ๊ธฐ๊ฐ„: 2026๋…„ 7์›” 1~12์ผ

๊ธฐ์ค€: ์›”๋ณ„ ๋ชฉํ‘œ GMV(Amt) | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€

Created by BI Team
26๋…„ 7์›” ์‹ค็ธพ (7.1~7.12)
334
GMV (Qty)
vs Y25ๅŒๆœŸ +190.4%
26๋…„ 7์›” GMV (7.1~7.12)
3,372,920
RMB
vs Y25ๅŒๆœŸ +255.9%
26๋…„ 7์›” UV (7.1~7.12)
52,706
Unique Visitor
vs Y25ๅŒๆœŸ +36.6%
26๋…„ 7์›” CVR (7.1~7.12)
0.60%
์ „ํ™˜์œจ
vs Y25ๅŒๆœŸ +122.2%
7์›” ๋ชฉํ‘œ ๋Œ€๋น„ ์‹ค์  (GMV) 7์›” (7.1~7.12)
46.8%
3,372,920 RMB 46.8% / 7,200,000 RMB
KPI: 7,200,000 RMB (7์›”, ์‹คํŒ๋งค๋ชฉํ‘œ 50% ๊ธฐ์ค€)
๋‹ฌ์„ฑ: 3,372,920 RMB
์ง„๋„: 46.8%
Q3 ๋ชฉํ‘œ ์ง„์ฒ™ Q3 (7์›”๋งŒ ์ง‘๊ณ„)
3373 KRMB
Q3 ๋ˆ„์  (KRMB) ยท ๋ชฉํ‘œ ๋ฏธ์ •
7์›” 7200 KRMB
8์›” ๋ฏธ์ •
9์›” ๋ฏธ์ •
Q3 ๋ˆ„์  ๋ฏธ์ •

26ๅนด Line-up ์‹ค์  ํ˜„ํ™ฉ

SPEC Series Model 7์›” 7.1~7.12 7์›” 8์›” 9์›” Q3
Y25 Y26 G/R Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„ Y25 Y26 26 ๋ชฉํ‘œ ์ง„๋„
GMV(Qty) GMV(Amt) UV CVR GMV(Qty) GMV(Amt) UV CVR GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI % GMV(Amt) GMV(Amt) KPI %
premium OLEDG97G0000.00%001,2740.00%-00000000
83G0000.00%001,1730.00%-00000000
77G137,9922,2510.04%001,7180.00%-100.0%76,391075,8940142,8660295,1510
65G121,2143,1140.03%10188,7882,9480.34%+789.9%21,214188,788490,5910251,3340763,139188,788
55G112,83610,3490.01%53645,41117,4340.30%+4928.1%298,866645,411675,7480483,00001,457,614645,411
48G0000.00%115963,93420,7380.55%-0963,934003,923,46003,923,460963,934
OLED evoC83C126,7992,2230.04%4110,6302,1840.18%+312.8%26,799110,630207,9570188,6210423,377110,630
77C349,9593,6930.08%20421,20617,9850.11%+743.1%154,481421,206526,1220161,7900842,393421,206
65C335,9413,6660.08%577,2471,7530.29%+114.9%119,16877,247385,3930106,5370611,09877,247
55C762,8802,0810.24%25228,1974,2780.58%+262.9%134,968228,197192,7890254,2180581,975228,197
48C647,5635,0380.12%1184,9243,0770.36%+78.6%370,60484,924543,970087,54701,002,12184,924
42C78484,67230,6550.25%55333,16220,6190.26%-31.3%1,892,627333,1621,508,3840767,12304,168,134333,162
OLEDB83B0000.00%006680.00%-000043,910043,9100
77B231,3651,1660.17%117,4995100.20%-44.2%44,36417,49989,392022,1090155,86517,499
65B005250.00%335,9494820.62%-035,94968,68107,469076,15035,949
55B323,8711,7570.17%214,3981,1610.17%-39.7%57,23414,39848,414095,1700200,81814,398
48B422,7981,7820.22%004840.00%-100.0%74,397030,922068,6140173,9330
MRGBMRGB100MRGB960000.00%009720.00%-00000000
86MRGB950000.00%009860.00%-00000000
86MRGB860000.00%005910.00%-00000000
75MRGB860000.00%18,5515100.20%-08,551000008,551
65MRGB860000.00%429,8961,3900.29%-029,8960000029,896
QNED evoQNED85/86100QNED85/86265,0665440.37%124,4011,1410.09%-62.5%65,06624,40100152,5030217,56924,401
86QNED85/86002160.00%557,4541,2470.40%-057,45423,551027,683051,23457,454
75QNED85/8618,3491,5880.06%543,3451,4150.35%+419.2%16,84843,34572,956054,8700144,67443,345
65QNED85/8616,3227210.14%1487,9292,8910.48%+1290.8%37,93687,92971,564073,0800182,58087,929
QNED8285QNED820000.00%0000.00%-00000000
75QNED820000.00%0000.00%-00000000
65QNED820000.00%0000.00%-00000000
Others110,0599600.10%00190.00%-100.0%10,059018,02600028,0850
TTLTTL115947,68638,5910.27%3343,372,92052,7060.60%+255.9%3,401,0223,372,9207,200,00046.8%5,030,35406,911,904015,343,2803,372,920
์Šค์™€์ดํ”„ํ•˜์—ฌ ์ „์ฒด ๋ฐ์ดํ„ฐ ํ™•์ธ (7์›”/8์›”/9์›”/Q3)

Q3 ์›”๋ณ„ ๋ช…์„ธ

7์›” Y25 ์‹ค์ 115๋Œ€
7์›” 26 ์‹ค์ 334๋Œ€
8์›” 26 ์‹ค์ ๋ฏธ์ •
9์›” 26 ์‹ค์ ๋ฏธ์ •
Q3 ๋ˆ„์  ์‹ค์ (GMV)3373 KRMB
7์›” GMV ๋ชฉํ‘œ7,200,000 RMB
7์›” GMV ์‹ค์ 3,372,920 RMB
โ–ฒ CVR ๋†’์€ ์ œํ’ˆ
  • 65BCVR: 0.62% (NEW) | UV: 482 (Y25: 525, (-8%)) | ์‹ค์ : 3๋Œ€
  • 55CCVR: 0.58% (+143%) | UV: 4,278 (Y25: 2,081, (+106%)) | ์‹ค์ : 25๋Œ€
  • 48GCVR: 0.55% (NEW) | UV: 20,738 (Y25: 0, NEW) | ์‹ค์ : 115๋Œ€
  • 65QNED85/86CVR: 0.48% (+249%) | UV: 2,891 (Y25: 721, (+301%)) | ์‹ค์ : 14๋Œ€
  • 86QNED85/86CVR: 0.40% (NEW) | UV: 1,247 (Y25: 216, (+477%)) | ์‹ค์ : 5๋Œ€
โ–ผ CVR ๋‚ฎ์€/0% ์ œํ’ˆ
  • 97GCVR: 0.00% (NEW) | UV: 1,274 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 83GCVR: 0.00% (NEW) | UV: 1,173 (Y25: 0, NEW) | ์‹ค์ : 0๋Œ€
  • 77GCVR: 0.00% (-100%) | UV: 1,718 (Y25: 2,251, (-24%)) | ์‹ค์ : 0๋Œ€
Improvement | ๋งค์ถœ ํ–ฅ์ƒ ์ œ์•ˆ
  • P1[7์›” GMV ๋ชฉํ‘œ ์ง„๋„ 46.8%] ์‹ค์  3,372,920 / ๋ชฉํ‘œ 7,200,000 RMB โ€” ์ž”์—ฌ 3,827,080 RMB, 8ยท9์›” ๋ชฉํ‘œ ๋ฏธ์ •
    7.1~7.12 GMV ์‹ค์  3,372,920 RMB๋กœ 7์›” ๋ชฉํ‘œ(7,200,000 RMB) ๋Œ€๋น„ 46.8% ๋‹ฌ์„ฑ, ์ž”์—ฌ 3,827,080 RMB. Y25 ๋™๊ธฐ(947,686 RMB) ๋Œ€๋น„ +255.9%. โ€ป 8์›”ยท9์›”ยทQ3 GMV ๋ชฉํ‘œ๋Š” ์•„์ง ๋ฏธ๋ฐฐ์ •. ์กฐ์น˜: (1) ์ž”์—ฌ๋ถ„ ๋‹ฌ์„ฑ์„ ์œ„ํ•œ ์žฌ๊ณ ยท๋ฌผ๋ฅ˜ ์„ ์ œ ํ™•๋ณด (2) 8ยท9์›” ๋ชฉํ‘œ ์กฐ๊ธฐ ๋ฐฐ์ • ์š”์ฒญ (3) 7์›” GMV ๊ฒฌ์ธ SKU(48Gยท55Gยท77C) ํ•˜๋ฐ˜๊ธฐ ์ง‘์ค‘.
  • P2[์‹œ๋ฆฌ์ฆˆ Mix] G 178๋Œ€ vs C 120๋Œ€ โ€” Top ๋ชจ๋ธ 48G 115๋Œ€(34% ์ ์œ )
    G์‹œ๋ฆฌ์ฆˆ 178๋Œ€, C 120๋Œ€, QNED 25๋Œ€. Top ๋ชจ๋ธ 48G(115๋Œ€)๊ฐ€ ์ „์ฒด ์ˆ˜๋Ÿ‰(334๋Œ€)์˜ 34% ์ ์œ . ์กฐ์น˜: (1) Hero SKU ์žฌ๊ณ /๊ฐ€๊ฒฉ ๋ฆฌ์Šคํฌ ์„ ์ œ ํ™•์ธ (2) C์‹œ๋ฆฌ์ฆˆ ํšŒ๋ณต๋ ฅ ๋ชจ๋‹ˆํ„ฐ๋ง (3) QNED ์‹ ๊ทœ ๋ผ์ธ์—… ํŒ์ด‰.
  • P3[์ €CVR ๊ณ UV ๊ฐœ์„ ] 97G(0.00%ยท1,274UV)ยท83G(0.00%ยท1,173UV) UV ๋Œ€๋น„ ์ „ํ™˜ ๋ถ€์ง„
    CVR ์ƒ์œ„: 65B(0.62%)ยท55C(0.58%). ์ €์ „ํ™˜ ๊ณ UV ๋ชจ๋ธ์€ ์ƒ์„ธํŽ˜์ด์ง€ ์ตœ์ ํ™”ยท๊ฐ€๊ฒฉ ์กฐ์ • ๊ฒ€ํ† . Top CVR ๋ชจ๋ธ์€ Q3 ์ „๋žต์  ์ง‘์ค‘ ์ง€์›.

๊ธฐ์ค€: GMV(Amt) RMB | ์›”๋ณ„ ๋ชฉํ‘œ๋Š” GMV ๊ธฐ์ค€ | Series๋ณ„ Inch๋ณ„ ๊ธฐ์ค€ | ๋ฐ์ดํ„ฐ ์ถœ์ฒ˜: JD ์ƒ์ฏ”_SEiF ๊ณ„์ • | Created by BI Team